Together we can transform tourism into a global force for good.
Tourism contributes 10% of the pollution driving the climate crisis.
And despite the fact that tourism & hospitality is a 9-trillion dollar industry and creates 1 in 10 jobs globally, fewer than 15% of profits typically stay in the economies of local communities, and workers in this sector are among the lowest paid and least protected in the world.
The more you learn, the grimmer it gets.
Consider for example, that in the last 30 years the number of international tourists has increased from X million to Y million and a growing 65% of these dream of experiencing wildlife and wild-places in far-off lands, yet in the same period, protected lands and wild habitats have shrunk globally by 40% and less than 2% of global philanthropy is dedicated to conservation. Double yikes.